玛氏启动“一代人的可持续发展计划”
自2017年以来，玛氏在全球启动了“一代人的可持续发展计划”，并相继推出了包括塑料包装在内的一系列可持续发展项目。
源头减塑
自2019年起，玛氏中国秉承“减少不必要包装”的原则，对旗下的标志性产品益达口香糖的塑料包装展开“瘦身”计划。经过公司内部多轮研发和设计工作，在保证产品包装安全性和稳定性的前提下，公司对益达口香糖的瓶身进行压缩，成功帮助公司当年减少450吨的原生塑料使用。2021年，玛氏公司持续对其旗下的益达、德芙和M&M’s巧克力豆三个品牌系列的20多个产品的包装进行优化迭代，实现每年减少580吨的原生塑料使用。
重复使用包装模式创新
2021年，玛氏中国联合线下零售商家，在上海、广州、武汉、宁波和南昌5个城市的17家良品铺子门店和部分大型购物商场推出了可以重复使用的M&M’s巧克力豆金属罐和纸盒包装。消费者在购买M豆时，商家将提供可重复使用的包装盒，并告知消费者在使用完产品需再次购买时，如携带原包装盒返店购买，将享受购买优惠。为鼓励消费者积极尝试可重复使用包装，玛氏还发起了“M豆可持续新装体验官”探店活动，鼓励消费者到线下体验M豆自助DIY的新销售模式，获得了年轻消费者的认可与肯定，并在活动当地掀起了一股环保分享热潮。
Mars launched Sustainable in a Generation Plan starting from 2017 within which sustainable packaging is an important component.
Reduce plastic at source
Based on the principle of eliminating unnecessary layers of plastics, Mars China launched the “Slim Gum Bottle” project in 2019. After rounds of internal design and test, Mars further reduced the size of its Extra gum bottle while ensuring the packaging safety and stability. This project helped reduce 450 tons of virgin plastics use in China within one year. In 2021, Mars further expanded the model to other products such as Dove and M&M’s and managed to reduce virgin plastics use by 580 tons every year.
Reuse model innovation
In 2021, Mars launched a reuse package business model for its M&M’s Brand at 17 stores of BESTORE in 5 cities of China (Shanghai, Guangzhou, Wuhan, Ningbo and Nanchang) and vending machines at large shopping malls. A series of new metal and paper reusable packages are developed for this new business model and cash redeem coupons are provided to consumers encouraging consumer to repurchase M&M’s with this reusable package. At the same time, Mars launched M&M’s Sustainable Packaging Experience Officer event which encouraged consumers to participate in M&M’s DIY experience. The consumer education campaign was well recognized and became very popular among young consumers who love sharing their environmental protection experience.
